Berks Nature Privacy Policy

Berks Nature has a firm commitment to your privacy related to information we store, collect, use and share. Berks Nature has developed this privacy policy to govern our information gathering and dissemination practices for:

  • www.berksnature.org
  • www.greaterreadingtrails.com
  • www.berksnaturerx.com
  • Any other URL owned by Berks Nature
  • Berks Nature Education Programs, LLC
  • Berks County Conservancy Properties, Inc.
  • Berks Nature social media sites and email marketing; and
  • Volunteer, Education, Land Protection, or Donor programs

By visiting our websites and participating in our programs, you are accepting the policies and practices described in this privacy policy.

Personal Information We Collect

Berks Nature’s websites use online forms for you to request information, purchase products, subscribe to emails and newsletters, sign up for events and volunteer. We may collect your mailing address, email address, phone number(s), unique identifiers (such as location, operating system, devices, webpage interaction statistics, user names and passwords for Berks Nature accounts), and payment information (bank account or credit/debit card numbers needed to fulfill your registration, donation or purchase).

Berks Nature uses cookies and third-party web and mobile app analytics and optimization services to improve user experience on our websites. We may obtain information about your visit to our websites (such as internet domain you use to access the internet, type of browser software you are using, the internet address of the site form which you linked directly to our site) and date and time you access our site) and how you interact with our other electronic communications.

Berks Nature uses this information to customize the site for return visitors, aggregate demographic information, provide analytics to optimize site navigation, store preferences, enable portions of the site, and to support delivery of advertisements. At no point does this information combine with personally identifiable information such as name, address, phone number or email.

Berks Nature may also collect personal information you provide to us over the phone, in email, or through face-to-face conversations.

How We Use Your Information

Your information is used for the reason you contact us, such as to process donations, process and ship purchases, provide you with publications via email or regular mail, register you for an event or volunteer opportunity, or to respond to your request for information. Berks Nature does not sell nor share information in our database to third parties.

Berks Nature will also use personal information to comply with requests from law enforcement, to protect the organization against fraud and unauthorized transactions and to defend against hackers.

Our online surveys may ask you for contact information, typically your email address, which we use to send you information about our organization. You may opt out of receiving future mailings and information. Please see the opt out section below.

We reserve the right to retain all information provided for as long as the information is needed.

Banking, Credit Card and Debit Card Information

Banking, credit card and debit card information provided to Berks Nature, or any of our owned URLs, as part of the ordering or donation process is not stored by Berks Nature.

Choosing to Opt Out

We will honor your request to opt out of receiving future printed and electronic communications from us at the point where we request information about you.

In addition, you have a right to be informed of and have access to any personal data that Berks Nature has on file for you. You have a right to object, change, retain and/or restrict any personal data collected.

Contacting the Website Administrator

Our websites may contain links to other websites that Berks Nature does not own nor manage. Berks Nature is not responsible for the privacy practices or the content of such websites. If you have any questions about this privacy information, the practices of or interactions with our websites, you can contact our website administrator at info@berksnature.org.

Changes to this Privacy Policy

As privacy standards and internet laws evolve, Berks Nature will remain committed to revising this Privacy Policy in a timely manner to address potential changes and add information to better explain our practices and procedures. We encourage users to read this policy regularly and contact us if you have any questions by email to info@berksnature.org, or by phone at 610-372-4992.

This policy is on the agenda for approval on Berks Nature’s 11/18/20 Board of Directors meeting.

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